Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens
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Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II LensSony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens

Sony a7 III Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens

SKU: SON-ILCE7M3M/B-P4S
UPC: 027242934627
Price:
$2,198.00
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Mack Accidental Damage (ADH) Protection Plan

Protect your new camera or lens from unexpected accidents. Mack’s ADH Plan covers drops, spills, impact damage, and mechanical or electrical failures after the manufacturer’s warranty ends. Pixel Connection handles the digital registration for you and will assist with any service needs, making the process simple and stress-free.

What’s Included:

  • Accidental damage protection (drops, spills, impact)
  • Mechanical & electrical failure coverage after manufacturer warranty
  • Parts and labor for all covered repairs
  • Professional service through Mack Worldwide Warranty
  • Pixel Connection support and mediation for any claims.

Eligibility:

  • Valid for new, non–gray market gear
  • Must be added at time of purchase or within the allowable window

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Pickup available at Pixel Connection - Cleveland

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  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point Hybrid AF System
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 2.36m-Dot Tru-Finder OLED EVF

Quick Overview

  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point Hybrid AF System
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 2.36m-Dot Tru-Finder OLED EVF
  • 3.0" 922k-Dot Tilting Touchscreen LCD
  • 5-Axis SteadyShot INSIDE Stabilization
  • ISO 204800 and 10 fps Shooting
  • Built-In Wi-Fi and NFC, Dual SD Slots
  • FE 28-70mm f/3.5-5.6 OSS II Lens

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Product Description

Sony a7 III Mirrorless Camera
Balanced Power and Performance

Engineered for versatility, the Sony a7 III combines impressive image quality, reliable speed, and strong video capabilities in a compact full-frame body. Featuring a 24.2MP Exmor R BSI CMOS sensor paired with the BIONZ X processor, this camera delivers excellent dynamic range, low-light sensitivity, and overall performance suited for both photography and video production. With refined autofocus, 4K recording, dual card slots, and a more durable design, the a7 III stands out as a well-rounded choice for creators who demand both flexibility and quality.

Full-Frame BSI Sensor & BIONZ X Processor

At the heart of the a7 III is a 24.2MP back-illuminated Exmor R CMOS sensor, working alongside the BIONZ X image processor and front-end LSI to boost data readout speed, reduce noise, and enhance detail.

  • Native ISO range: 100–51,200 (expandable to 50–204,800)

  • Dynamic range: up to 15 stops at low sensitivity

  • Continuous shooting: up to 10 fps with full AF/AE tracking (mechanical or electronic shutter)

  • Buffer capacity: up to 177 consecutive shots

The sensor’s back-illuminated architecture allows for faster data transmission and improved low-light performance, while producing 14-bit RAW files with rich tonal gradation and minimal noise.

4K Video Recording & Pro-Level Color Controls

The a7 III records UHD 4K video at up to 30 fps, oversampling 2.4x from the full-frame sensor for exceptional sharpness and detail. It supports Full HD 1080p at 120 fps for high-speed capture and smooth slow-motion playback.

  • Codec: XAVC S at up to 100 Mb/s

  • Output: Clean HDMI with 4:2:2 sampling

  • Color profiles: S-Log2, S-Log3, and HLG (Hybrid Log-Gamma) for wide dynamic range and HDR workflows

  • Slow-motion options: 4x/5x playback when recorded at 120 fps

With support for BT.2020 color space and flexible gamma controls, the a7 III delivers cinematic results straight out of the camera or ready for advanced post-production grading.

Advanced Autofocus & Image Stabilization

Fast Hybrid AF System
The a7 III features a 693-point phase-detection AF system covering 93% of the image area, complemented by 425 contrast-detection points for fast, accurate, and reliable focusing performance.

  • 2x faster focusing than previous a7 models

  • Improved subject tracking and precision in low-light (-3 EV)

  • Eye AF available in both AF-S and AF-C modes for precise portrait focusing

  • Lock-on AF and Expand Flexible Spot modes keep moving subjects sharp

  • Touch Focus and Touchpad AF allow intuitive control directly on the LCD

5-Axis SteadyShot INSIDE Stabilization
Built-in sensor-shift image stabilization compensates for five types of camera movement, providing up to 5 stops of correction.

  • Works with any lens, including adapted and third-party options

  • Stabilizes pitch, yaw, roll, and both horizontal and vertical shift

Body Design & Handling

The a7 III features a robust magnesium-alloy chassis with enhanced weather sealing for reliable performance in challenging environments.

  • EVF: 2.36m-dot XGA OLED Tru-Finder with 0.78x magnification

  • LCD: 3.0" 922k-dot touchscreen that tilts 107° up and 41° down for flexible angles

  • Battery life: Up to 710 shots per charge with the NP-FZ100 battery

  • Dual SD card slots: One supports UHS-II for fast data handling and overflow or file separation options

  • Ports: USB 3.1 Type-C (for tethering & charging), micro-USB, mic & headphone jacks

  • Connectivity: Built-in Wi-Fi, Bluetooth, and NFC for instant sharing and remote control via the Imaging Edge app

Sony FE 28–70mm f/3.5–5.6 OSS II Lens

Compact, Versatile, and Everyday Ready

Paired with the a7 III, the Sony FE 28–70mm f/3.5–5.6 OSS II is a lightweight, full-frame zoom lens ideal for daily shooting—from wide landscapes to portrait photography.

Enhanced Autofocus & Performance

  • Faster AF system supporting AF-C with tracking up to 120 fps

  • Supports focus tracking while zooming for dynamic video work

  • Internal focus design with a linear motor for quiet and smooth operation

Stabilization & Build Quality

  • Optical SteadyShot image stabilization for sharp handheld shots

  • Dust- and moisture-resistant build for shooting in harsh conditions

  • Rubberized control rings ensure smooth handling, even in cold weather

Optical Design

  • 1 ED element reduces chromatic aberration

  • 3 aspherical elements control distortion and enhance edge-to-edge sharpness

  • 7-blade rounded diaphragm produces pleasing, natural bokeh

In summary:
The Sony a7 III with 28–70mm OSS II lens delivers an ideal balance of power, portability, and performance. Whether shooting stills, 4K video, or fast action, it offers the speed, clarity, and reliability that make it a standout hybrid camera for professionals and enthusiasts alike.

Sony a7 III Mirrorless Camera

Key Specs
Lens Mount
Sony E
Effective Sensor Resolution
24.2 Megapixel (6000 x 4000)
Image Sensor
Full-Frame
Image Stabilization
Sensor-Shift
ISO/Gain Sensitivity
Photo
Native in Manual Mode: 100 to 51,200 (50 to 204,800 Extended)
Native in Auto Mode: 100 to 12,800
Video
Native in Manual Mode: 100 to 51,200 (100 to 102,400 Extended)
Native in Auto Mode: 100 to 12,800
Internal Recording
H.264/XAVC S
Up to UHD 4K at 25/29.97/23.98 fps
AVCHD/H.264
1080i at 50/59.94 fps
Video Output
4:2:2 8-Bit via HDMI
Up to UHD 4K at 25/29.97/23.98 fps
Media/Memory Card Slot
Slot 1: SD/SDHC/SDXC (UHS-II)
Slot 2: SD/SDHC/SDXC/Memory Stick Duo Hybrid (UHS-I)
Video I/O
1x Micro-HDMI Output
Audio I/O
1x 1/8" / 3.5 mm TRS Stereo Headphone Output
1x 1/8" / 3.5 mm TRS Stereo Microphone Input
Power I/O
1x USB-C Input/Output
Other I/O
1x Sony Multi/Micro-USB Remote Input
1x USB-C (USB 3.2 / 3.1 Gen 1) Data Input/Output (Shared with Power Input)
Wireless
Wi-Fi 4 (802.11n) / Bluetooth 4.1 / NFC
Display Type
Tilting 3" Touchscreen LCD
Battery
1x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh (Included)
 • Approx. 610 Shots
Imaging
Lens Mount
Sony E
Effective Sensor Resolution
Effective: 24.2 Megapixel (6000 x 4000)
Actual: 25.3 Megapixel
Image Sensor
35.6 x 23.8 mm (Full-Frame) CMOS
Sensor Crop (35mm Equivalent)
Crop Factor: 1x
Additional Modes: 1.5x
*Additional Crop Occurs in Select Video Modes
Image Stabilization
Sensor-Shift, 5-Axis
Built-In ND Filter
No
Capture Type
Stills & Video
Exposure Control
Shutter Type
Mechanical Focal Plane Shutter and Electronic Rolling Shutter
Shutter Speed
1/8000 to 30 Seconds
1/8000 to 1/4 Second in Movie Mode
Bulb/Time Mode
Bulb Mode
ISO/Gain Sensitivity
Photo
Native in Manual Mode: 100 to 51,200 (50 to 204,800 Extended)
Native in Auto Mode: 100 to 12,800
Video
Native in Manual Mode: 100 to 51,200 (100 to 102,400 Extended)
Native in Auto Mode: 100 to 12,800
Metering Method
Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot
Exposure Modes
Aperture Priority, Auto, Manual, Program, Shutter Priority
Exposure Compensation
-5 to +5 EV (1/3, 1/2 EV Steps)
Metering Range
-3 to 20 EV
White Balance
2500 to 9900K
Presets: Auto, Cloudy, Color Temperature, Color Temperature Filter, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
Continuous Shooting
Up to 10 fps at Maximum Resolution for up to 89 Frames (Raw) / 177 Frames (JPEG)
Interval Recording
No
Self-Timer
2/5/10-Second Delay
Still Image Capture
Aspect Ratio
3:2, 16:9
Image File Format
JPEG, Raw
Bit Depth
14-Bit
Video Capture
Internal Recording
H.264/XAVC S
3840 x 2160 at 25/29.97/23.98 fps (60 to 100 Mb/s)
1920 x 1080p up to 120 fps (16 to 100 Mb/s)
AVCHD/H.264
1920 x 1080i at 50/59.94 fps17 to 24 Mb/s)
Video Output
4:2:2 8-Bit via HDMI
3840 x 2160 at 25/29.97/23.98 fps
1920 x 1080p at 59.94/23.98/50 fps
1920 x 1080i at 59.94/50 fps
Fast-/Slow-Motion Support
Yes
Gamma Curve
HDR-HLG, Sony S-Log 2, Sony S-Log 3
Recording Limit
30-Minute Maximum
IP Streaming
No
Built-In Microphone
Stereo
Audio Recording
XAVC S: 2-Channel 16-Bit 48 kHz LPCM Audio
AVCHD: 2-Channel AC-3 Audio
Interface
Media/Memory Card Slot
Slot 1: SD/SDHC/SDXC (UHS-II)
Slot 2: SD/SDHC/SDXC/Memory Stick Duo Hybrid (UHS-I)
Internal Storage
No
Video I/O
1x Micro-HDMI Output
Audio I/O
1x 1/8" / 3.5 mm TRS Stereo Headphone Output
1x 1/8" / 3.5 mm TRS Stereo Microphone Input
Power I/O
1x USB-C Input/Output
Other I/O
1x Sony Multi/Micro-USB Remote Input
1x USB-C (USB 3.2 / 3.1 Gen 1) Data Input/Output (Shared with Power Input)
Wireless
Wi-Fi 4 (802.11n) / Bluetooth 4.1 / NFC
Mobile App Compatible
Yes: Android & iOS
App Name: Imaging Edge Mobile
Functionality: Access Stored Files, Remote Control
Global Positioning (GPS, GLONASS, etc.)
GPS
*Via Connected Smartphone
Monitor
Display Type
Tilting 3" Touchscreen LCD
Resolution
921,600 Dot
Viewfinder
Type
Electronic
Size
0.5"
Resolution
2,359,296 Dot
Eye Point
23 mm
Coverage
100%
Magnification
Approx. 0.78x
Diopter Adjustment
-4 to +3
Focus
Focus Type
Auto and Manual Focus
Focus Mode
Automatic, Continuous-Servo AF, Direct Manual Focus, Manual Focus, Single-Servo AF
Autofocus Points
Phase Detection: 693
Contrast Detection: 425
Autofocus Sensitivity
-3 to +20 EV
Flash
Built-In Flash/Light
No
Flash Modes
Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync, Wireless
Maximum Sync Speed
1/250 Second
Flash Compensation
-3 to +3 EV (1/3, 1/2 EV Steps)
Dedicated Flash System
TTL
External Flash Connection
Shoe Mount
General
Battery
1x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh (Included)
 • Approx. 610 Shots
Shoe Mount
1x Intelligent Hot Shoe
Tripod Mount
1x 1/4"-20 Female (Bottom)
Materials
Magnesium Alloy
Operating Conditions
32 to 104°F / 0 to 40°C
Storage Conditions
-4 to 131°F / -20 to 55°C
Dimensions (W x H x D)
5 x 3.8 x 2.9" / 126.9 x 95.6 x 73.7 mm
Weight
1.43 lb / 650 g (With Battery, Recording Media)
Packaging Info
Package Weight
2.485 lb
Box Dimensions (LxWxH)
8.3 x 6.6 x 5.4"

Sony FE 28-70mm f/3.5-5.6 OSS II Lens (Sony E)

Focal Length
28 to 70mm
Aperture
Maximum: f/3.5 to 5.6
Minimum: f/22 to 36
Lens Mount
Sony E
Lens Format Coverage
Full-Frame
Angle of View
75° to 34°
Minimum Focus Distance
From Camera Sensor: 11.8" / 30 cm (Wide) to 1.5' / 45 cm (Tele)
Magnification
1:5.25 Macro Reproduction Ratio
0.19x Magnification
Optical Design
9 Elements in 8 Groups
Aperture/Iris Blades
7, Rounded
Focus Type
Autofocus
Image Stabilization
Yes
Filter Size
55 mm (Front)
Dimensions
ø: 2.9 x L: 3.3" / ø: 72.5 x L: 83 mm
Weight
10.3 oz / 293 g
In The Box
    • Sony NP-FZ100 Battery (2280mAh)
    • Sony AC Adapter
    • Micro-USB Cable
    • Sony ALC-B1EM Body Cap for E-Mount Cameras
    • Accessory Shoe Cap
    • Eyepiece Cup
    • Shoulder Strap
    • Limited 1-Year Manufacturer Warranty
    • Sony ALC-F55S 55mm Front Lens Cap
    • Sony ALC-R1EM Rear Lens Cap
    • Sony ALC-SH132 Lens Hood
    • Limited 1-Year Manufacturer Warranty

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