Sony a7 IV Mirrorless Camera with 28-70mm f/3.5-5.6 II Lens

SKU: SON-ILCE7M4M/B-P4S
UPC: 027242934634

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Sale price$2,698.00
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Mack Accidental Damage (ADH) Protection Plan

Protect your new camera or lens from unexpected accidents. Mack’s ADH Plan covers drops, spills, impact damage, and mechanical or electrical failures after the manufacturer’s warranty ends. Pixel Connection handles the digital registration for you and will assist with any service needs, making the process simple and stress-free.

What’s Included:

  • Accidental damage protection (drops, spills, impact)
  • Mechanical & electrical failure coverage after manufacturer warranty
  • Parts and labor for all covered repairs
  • Professional service through Mack Worldwide Warranty
  • Pixel Connection support and mediation for any claims.

Eligibility:

  • Valid for new, non–gray market gear
  • Must be added at time of purchase or within the allowable window

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  • 33MP Full-Frame Exmor R CMOS Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3" 1.03m-Dot Vari-Angle Touchscreen LCD

Quick Overview

  • 33MP Full-Frame Exmor R CMOS Sensor
  • Up to 10 fps Shooting, ISO 100-51200
  • 4K 60p Video in 10-Bit, S-Cinetone
  • 3.68m-Dot EVF with 120 fps Refresh Rate
  • 3" 1.03m-Dot Vari-Angle Touchscreen LCD
  • 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • Focus Breathing Compensation
  • 5-Axis SteadyShot Image Stabilization
  • Creative Looks and Soft Skin Effect
  • FE 28-70mm f/3.5-5.6 OSS II Lens

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Product Description

Sony a7 IV Mirrorless Camera
Beyond Basic—The New Standard for Hybrid Performance

The Sony a7 IV redefines what a “standard” full-frame camera can be. Built for creators who demand excellence in both stills and video, it combines a 33MP Exmor R BSI CMOS sensor, the powerful BIONZ XR processor, and Sony’s cutting-edge AI-driven autofocus for professional-grade results. Whether you’re shooting high-speed action, cinematic 4K footage, or detailed portraits, the a7 IV delivers unmatched flexibility, color accuracy, and performance for a new generation of hybrid shooters.


33MP Back-Illuminated Sensor & BIONZ XR Processor

At its core, the a7 IV features a newly developed 33MP Exmor R BSI full-frame CMOS sensor, offering exceptional image quality with 15 stops of dynamic range and outstanding low-light performance.

  • ISO range: 100–51,200 (expandable to 50–204,800)

  • Enhanced clarity, detail, and color fidelity

  • Continuous shooting: up to 10 fps with full AF/AE tracking

  • Buffer: up to 828 uncompressed RAW + JPEG frames when using CFexpress Type A media

Paired with the flagship BIONZ XR processor, the a7 IV ensures faster data readout, improved subject recognition, and reduced rolling shutter distortion. This high-speed engine supports both advanced stills shooting and 7K oversampled 4K video with stunning realism.


Cinematic 4K Video with 10-Bit Depth

The a7 IV is a true hybrid camera, delivering 4K 60p recording in 10-bit 4:2:2 with full pixel readout and no crop.

  • Full-frame 7K oversampled 4K 24/30p for incredible sharpness and detail

  • Super 35 crop 4.6K oversampling for 4K 60p recording

  • Unlimited recording time with an enhanced heat-dissipation system

  • Dual recording formats:

    • XAVC HS (H.265) for smaller file sizes with high detail

    • XAVC S-I (All-Intra) for consistent quality up to 600 Mb/s

S-Cinetone, inherited from Sony’s Cinema Line, ensures natural midtones and rich skin tones. Additional profiles like S-Log3 and HLG (Hybrid Log-Gamma) offer over 15 stops of dynamic range for professional color grading and HDR workflows.


AI-Enhanced Autofocus and Tracking

Featuring 759 phase-detection points that cover 94% of the frame, the a7 IV’s Fast Hybrid AF system ensures precise and reliable focus in nearly any lighting condition.

  • Real-time Tracking uses AI to identify color, pattern, and distance

  • Real-time Eye AF for humans, animals, and birds—effective in stills and video

  • Focus Map overlays color depth information to visualize focus zones

  • AF Assist (from the FX6) lets you seamlessly shift between auto and manual focus

  • Focus Breathing Compensation maintains consistent framing while changing focus with compatible lenses

  • Customizable AF transition speeds for cinematic focus shifts


In-Body Stabilization & Active Mode

The 5-axis SteadyShot INSIDE image stabilization provides up to 5.5 stops of compensation for handheld shooting.
For video, the Active IS Mode adds electronic correction to stabilize footage even during handheld walking or tracking shots.


Refined Design, Connectivity & Streaming

Viewfinder & LCD

  • 3.68m-dot QVGA OLED Tru-Finder EVF with 0.78x magnification and 120 fps refresh

  • 3.0" 1.03m-dot vari-angle touchscreen LCD, perfect for vlogging or self-recording

Connectivity & Controls

  • Full-size HDMI Type-A port for reliable external output

  • USB 3.2 Gen 2 Type-C for high-speed tethering and charging

  • 3.5mm mic and headphone jacks

  • Multi Interface Shoe supports digital audio with optional ECM-B1M or XLR-K3M accessories

  • Dual SD card slots: one hybrid CFexpress Type A/SD UHS-II, and one SD UHS-II

  • Improved heat dissipation for longer 4K recording sessions

Streaming Made Simple
Connect directly to a computer or mobile device for 4K 15p / FHD 60p livestreaming via USB—no capture card needed. The camera supports UVC/UAC standards, ensuring high-quality image and audio transmission for online content or video conferencing.


Flash and Wireless Capabilities

  • Advanced P-TTL flash metering between exposures ensures stable illumination in continuous shooting

  • 2.4GHz & 5GHz Wi-Fi for fast wireless tethering and FTP transfer

  • Bluetooth for seamless smartphone connectivity via the Imaging Edge Mobile app

  • Visual Story support for quick cloud-based delivery of photos and videos


Sony FE 28–70mm f/3.5–5.6 OSS II Lens

Compact, Reliable, and Ready for Anything

Included with the a7 IV, the updated FE 28–70mm OSS II lens covers a versatile range from wide-angle to portrait. Ideal for everyday use, it’s lightweight yet optically refined for crisp, distortion-free results.

Highlights

  • Faster AF-C tracking up to 120 fps, ideal for burst and slow-motion video

  • Optical SteadyShot stabilization for handheld sharpness

  • Weather-sealed build with rubberized rings for better grip

  • 1 ED and 3 aspherical elements minimize aberrations for superior sharpness

  • Rounded 7-blade diaphragm delivers smooth, natural bokeh


In summary:
The Sony a7 IV with 28–70mm OSS II lens is a powerful hybrid system built for professionals and passionate creators alike. Combining flagship-level autofocus, stunning 10-bit 4K video, and intuitive ergonomics, it sets a new benchmark for full-frame mirrorless versatility—proving that “beyond basic” isn’t just a tagline, it’s a philosophy."

Sony a7 IV Mirrorless Camera

Key Specs
Lens Mount
Sony E
Effective Sensor Resolution
33 Megapixel (7008 x 4672)
Image Sensor
Full-Frame
Image Stabilization
Sensor-Shift
ISO/Gain Sensitivity
Photo
Native in Manual Mode: 100 to 51,200 (50 to 204,800 Extended)
Native in Auto Mode: 100 to 12,800
Video
Native in Manual Mode: 100 to 51,200 (100 to 102,400 Extended)
Native in Auto Mode: 100 to 51,200
Internal Recording
XAVC HS/H.265 4:2:2/4:2:0 10-Bit
UHD 4K at 50/59.94/23.98 fps
XAVC S 4:2:2/4:2:0 8/10-Bit
Up to UHD 4K at 25/29.97/50/59.94/23.98 fps
XAVC S-I 4:2:2 10-Bit
Up to UHD 4K at 25/29.97/50/59.94/23.98 fps
XAVC S 4:2:0 8-Bit
1080p at 100/120 fps
Video Output
4:2:2/4:2:0 8/10-Bit via HDMI
Up to UHD 4K at 25/29.97/50/59.94/23.98 fps
Media/Memory Card Slot
Slot 1: CFexpress Type A / SDXC (UHS-II)
Slot 2: SD/SDHC/SDXC (UHS-II)
Video I/O
1x HDMI Output
Audio I/O
1x 1/8" / 3.5 mm TRS Stereo Headphone Output
1x 1/8" / 3.5 mm TRS Stereo Microphone Input
Power I/O
1x USB-C Input
Other I/O
1x Sony Multi/Micro-USB Remote Input
1x USB-C (USB 3.2 / 3.1 Gen 1) Data Input/Output (Shared with Power Input)
Wireless
Wi-Fi 4 (802.11n) / Bluetooth 4.1
Display Type
Free-Angle Tilting 3" Touchscreen LCD
Battery
1x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh (Included)
 • Approx. 520 Shots
Imaging
Lens Mount
Sony E
Effective Sensor Resolution
Effective: 33 Megapixel (7008 x 4672)
Actual: 34.1 Megapixel
Image Sensor
35.9 x 23.9 mm (Full-Frame) CMOS
Sensor Crop (35mm Equivalent)
Crop Factor: 1x
Additional Modes: 1.5x
*Additional Crop Occurs in Select Video Modes
Image Stabilization
Sensor-Shift, 5-Axis
Built-In ND Filter
No
Capture Type
Stills & Video
Exposure Control
Shutter Type
Mechanical Focal Plane Shutter and Electronic Rolling Shutter
Shutter Speed
1/8000 to 30 Seconds
1/8000 to 1/4 Second in Movie Mode
Bulb/Time Mode
Bulb Mode
ISO/Gain Sensitivity
Photo
Native in Manual Mode: 100 to 51,200 (50 to 204,800 Extended)
Native in Auto Mode: 100 to 12,800
Video
Native in Manual Mode: 100 to 51,200 (100 to 102,400 Extended)
Native in Auto Mode: 100 to 51,200
Metering Method
Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot
Exposure Modes
Aperture Priority, Auto, Manual, Program, Shutter Priority
Exposure Compensation
-5 to +5 EV (1/3, 1/2 EV Steps)
Metering Range
-3 to 20 EV
White Balance
2500 to 9900K
Presets: ATW, AWB, Auto, Cloudy, Color Temperature, Color Temperature Filter, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
Continuous Shooting
Up to 10 fps at Maximum Resolution for up to 1000 Frames (Raw, JPEG)
Interval Recording
Yes
Self-Timer
2/5/10-Second Delay
Still Image Capture
Aspect Ratio
1:1, 3:2, 4:3, 16:9
Image File Format
HEIF, JPEG, Raw
Bit Depth
14-Bit
Video Capture
Internal Recording
XAVC HS/H.265 4:2:2/4:2:0 10-Bit
3840 x 2160 at 50/59.94/23.98 fps30 to 200 Mb/s)
XAVC S 4:2:2/4:2:0 8/10-Bit
3840 x 2160 at 25/29.97/50/59.94/23.98 fps (60 to 200 Mb/s)
1920 x 1080p at 23.98/50/25/29.97/59.94 fps (16 to 50 Mb/s)
XAVC S-I 4:2:2 10-Bit
3840 x 2160 at 25/29.97/50/59.94/23.98 fps (240 to 600 Mb/s)
1920 x 1080p at 23.98/50/25/29.97/59.94 fps (89 to 222 Mb/s)
XAVC S 4:2:0 8-Bit
1920 x 1080p at 100/120 fps60 to 100 Mb/s)
Video Output
4:2:2/4:2:0 8/10-Bit via HDMI
3840 x 2160 at 25/29.97/50/59.94/23.98 fps
1920 x 1080p at 59.94/23.98/50 fps
1920 x 1080i at 59.94/50 fps
Fast-/Slow-Motion Support
Yes
Gamma Curve
HDR-HLG, Sony S-Log 2, Sony S-Log 3
Recording Limit
No
IP Streaming
No
Built-In Microphone
Stereo
Audio Recording
XAVC S: 2-Channel 16-Bit 48 kHz LPCM Audio
MPEG4: 2-Channel AAC LC Audio
Interface
Media/Memory Card Slot
Slot 1: CFexpress Type A / SDXC (UHS-II)
Slot 2: SD/SDHC/SDXC (UHS-II)
Internal Storage
No
Video I/O
1x HDMI Output
Audio I/O
1x 1/8" / 3.5 mm TRS Stereo Headphone Output
1x 1/8" / 3.5 mm TRS Stereo Microphone Input
Power I/O
1x USB-C Input
Other I/O
1x Sony Multi/Micro-USB Remote Input
1x USB-C (USB 3.2 / 3.1 Gen 1) Data Input/Output (Shared with Power Input)
Wireless
Wi-Fi 4 (802.11n) / Bluetooth 4.1
Mobile App Compatible
Yes: Android & iOS
App Name: Creators' App
Functionality: Access Stored Files, Adjust Settings, Remote Control, Setup
Global Positioning (GPS, GLONASS, etc.)
GPS
*Via Connected Smartphone
Monitor
Display Type
Free-Angle Tilting 3" Touchscreen LCD
Resolution
1,036,800 Dot
Viewfinder
Type
Electronic (OLED)
Size
0.5"
Resolution
3,680,000 Dot
Eye Point
23 mm
Coverage
100%
Magnification
Approx. 0.78x
Diopter Adjustment
-4 to +3
Focus
Focus Type
Auto and Manual Focus
Focus Mode
Continuous-Servo AF, Direct Manual Focus, Manual Focus, Single-Servo AF
Autofocus Points
Phase Detection: 759
Contrast Detection: 425
Autofocus Sensitivity
-4 to +20 EV
Flash
Built-In Flash/Light
No
Flash Modes
Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync
Maximum Sync Speed
1/250 Second
Flash Compensation
-3 to +3 EV (1/3, 1/2 EV Steps)
Dedicated Flash System
TTL
External Flash Connection
Shoe Mount
General
Battery
1x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh (Included)
 • Approx. 520 Shots
Shoe Mount
1x Intelligent Hot Shoe
Tripod Mount
1x 1/4"-20 Female (Bottom)
Materials
Magnesium Alloy
Operating Conditions
32 to 104°F / 0 to 40°C
Storage Conditions
-4 to 131°F / -20 to 55°C
Dimensions (W x H x D)
5.2 x 3.8 x 3.1" / 131.3 x 96.4 x 79.8 mm
Weight
1.4 lb / 658 g (With Battery, Recording Media)
Packaging Info
Package Weight
2.48 lb
Box Dimensions (LxWxH)
10.2 x 7.2 x 6.4"

Sony FE 28-70mm f/3.5-5.6 OSS II Lens (Sony E)

Focal Length
28 to 70mm
Aperture
Maximum: f/3.5 to 5.6
Minimum: f/22 to 36
Lens Mount
Sony E
Lens Format Coverage
Full-Frame
Angle of View
75° to 34°
Minimum Focus Distance
From Camera Sensor: 11.8" / 30 cm (Wide) to 1.5' / 45 cm (Tele)
Magnification
1:5.25 Macro Reproduction Ratio
0.19x Magnification
Optical Design
9 Elements in 8 Groups
Aperture/Iris Blades
7, Rounded
Focus Type
Autofocus
Image Stabilization
Yes
Filter Size
55 mm (Front)
Dimensions
ø: 2.9 x L: 3.3" / ø: 72.5 x L: 83 mm
Weight
10.3 oz / 293 g
In The Box
    • Sony NP-FZ100 Battery (2280mAh)
    • AC Adapter
    • Sony ALC-B1EM Body Cap for E-Mount Cameras
    • Shoulder Strap
    • Accessory Shoe Cap
    • Eyepiece Cup
    • USB Type-C to Type-A Cable
    • Limited 1-Year Manufacturer Warranty
    • Sony ALC-F55S 55mm Front Lens Cap
    • Sony ALC-R1EM Rear Lens Cap
    • Sony ALC-SH132 Lens Hood
    • Limited 1-Year Manufacturer Warranty

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